Competition FAQ

For this competition, though we tried to plan it as thoroughly as possible, we understand there must be areas which we may not have covered.

We encourage all interested parties to post questions regarding the competition.

Here are a few we received via phone/email - some of them are paraphrased for convenience:

Questions 1: (Regarding the Proposal) I'm comfortable with the game dynamics and UI requirements but I'm not sure what I should really do in the "Marketing Plan". Can I get feedback from you guys (MaBelle) after I submit the proposal?

Answer 1: Yes, of course. We want and highly recommend participants to get in touch with us to talk over different ideas. The point of the Marketing Plan is to make sure you get the big picture of this project - designing cool games without thinking about who your customers is very dangerous. We will help you by asking you clarification questions: E.g. If you need to recommend your game to your friend, what will you tell him/her (in 10 secs) that will instantly draw his/her attention to download and try?

Question 2: How many times can I submit the proposal? Also, when's the deadline for the proposal (its not mentioned in the competition)?

Answer 2: There's no official number of times one can submit a proposal - the purpose of the proposal is to make sure we (you and MaBelle) get a full picture of what you will need to deliver. Think of it this way: Its a blueprint of what you will and can do/deliver. When we 'approve' your proposal, its a way for us to confirm that your idea is both in line with our requirements.

As for the deadline - theoretically, you can submit your proposal on Dec 1, and theoretically, we can approve it right away, but that leaves you 10 days to deliver the entire playable demo.... Say, the "soft deadline" is Nov 10 for finalizing your proposal - that will leave you just under 1 month to deliver the playable demo. Just remember, we will do our best to give feedback, but do take into account we will be helping many people as we get closer to the deadline and may not get back to you as quickly as you wish. Tip: Ask as many questions as you can before mid Nov and check the blog posts for updates.

Question 3: There's no mention of academic or skill requirements? Can "students" participate in this competition?

Answer 3: Anyone can participate - and we are very literal about this. Having said this, anyone who participates must submit the required materials (proposal and playable demo) and meet the competition requirements (one of which is, you must be able to meet with us in person). We will not evaluate your submission based on your creditentials. Students or professionals, freelancers or companies, 15 years old or 50 years old - we welcome all talented and ambitious entrepreneurs.

MaBelle and Boothk - Why is MaBelle building a Game?

Thanks for your interest in reading up on MaBelle's Facebook Game Competition!

We are really excited to be hosting this Game Competition with BootHK - one of Hong Kong's first entrepreneur communities.

This all started at StartupSaturday, 2 months ago, when we got in touch with one of BootHK's co-founders, Johnathan Buford. We are very impressed and inspired by BootHK's actions in creating a social place for Hong Kong entrepreneurs to work and meet up. We believe in Innovation and support Hong Kong people's creative. To put our money where our mouth is, we decide to work with BootHK and start a Facebook Game Competition that is open to ALL creative and innovative minds in Hong Kong. This competition is not just about building a game but also to help kick start the movement in Entrepreneur Innovation.

Here's a brief summary of our project:

- Why are we (MaBelle and BootHK) doing this?

1. Reason: Encourage HK Entrepreneurs to innovate through a 'Real' game development which will be marketed and distributed by MaBelle in the Hong Kong market.

2. Reward: We've got 1 Champion and 10 Winners. The Champion will be awarded 100,000HKD and the 10 Winners will each be awarded 40,000HKD. The Champion and the winners may also win a Game Development Contract to complete the game.

3. Relevance: Individuals/Entrepreneurs/Companies - If you got ideas and the skills to build something that will blow us away - we will make sure the rest of Hong Kong knows about it! Bring it on!

4. Responsibilities (What you need to bring to the table): Submit a Proposal for approval and get us your Demo before Dec 10, 2010. That's it.

Please note, our Information Document/Competition Details is just a framework - talk to us / email us - don't let your inertia become your creative barrier.

Good Luck!

Contest Announcement Meetup at BootHK 8pm Wed 20/10

Come and find out the details on how you can win part of the HKD $500,000 contest money by developing a demo Facebook jewelry game. The contest is organized and sponsored by MaBelle and is supported by BootHK.

The meeting will be held Wednesday at 8pm, October 20 at BootHK in Wan Chai.

Meeting will be held in Cantonese and English.

Basic Rules and Details